Bosch rolls into Irvine to speed up eBike operation When Bosch first entered the electric bicycle market in 2011, it was new territory for the German electronics maker.
The company has since become the market leader, having sold 1.2 million electric bikes in Europe last year through 50 different brands. On Jan. annually. are on a mission to revolutionize personal transportation for North America by reinventing the bicycle, said Claudia Wasko, regional business leader, North America, for Bosch eBike systems. assist electric bicycles are somehow integral to this revolution, and we think 2015 is our year. market through partnerships with four existing bicycle makers, including Felt in Irvine and Haibike in Germany, both of which paired Bosch eBike power trains with their own bicycle frames and components. The plug and play system uses a 350 kilowatt motor for the crank case, a 400 watt hour lithium ion okaley glasses battery that mounts to the down tube and spoke mounted sensors in the wheels to assist bicycle riders in achieving speeds of up to 20 mph with less effort than pedaling alone. offerings through partnerships with oakley products Cannondale, KTM, Cube and other established bicycle makers and also provide service on those bicycles through a partnership with Magura. California is home to 1,600 bicycle businesses more than any other state, according to the California Bicycle Coalition. Bosch decision to establish its eBike headquarters in Irvine was a natural fit, Wasko said, not only because major cycling companies such as component maker Shimano also are based in Irvine, but because is bike infrastructure to test the product, great weather to test year round, and a complete community that also includes major players in the sports industry, such as Oakley sunglasses. Bosch at the table is significant, said Charlie Gandy, vice president of the California Bicycle Coalition, a group that strives to the voice of bicycling in California and make this the best bike state in the nation by growing its cycling infrastructure and the community that uses it. the oakley shirts clearance Coalition seeks to ensure that electric bikes play as big a role as appropriate in the conversion of car trips to bike trips, said Gandy, who says they hope to double the size of the state cycling community by 2017 and triple it by 2020. Manufacturers and retailers say the market for electric bicycles is evenly divided between commuters who use them as an alternative to cars or public transportation, and riders who enjoy bicycling for recreation but aren as fit as they once were. The stumbling block toward greater acceptance, however, has been price. The electric bicycles that are currently on the market range from $400 to $7,000. Depending on the size of their motors and battery packs and the weight of their riders, electric bikes can travel up to 70 miles per charge. The Bosch eBike system is activated through pedaling. A control unit near the left hand grip is marked with and symbols to increase and decrease the level of power assist from its lightest level, to and With each increase in power, the level of rider exertion required to propel the pedals diminishes. In California, electric bicycles are not considered motor vehicles, nor do they require operators to have a driver license or registration, though riders must be 16 or older and wear helmets. biggest thing with Bosch is the brand has added such credibility to the whole space, and it works so well, said Pizzi, who is president of Currie Technologies, an electric bicycle maker based in Simi Valley that distributes Haibike and Lapierre eBikes with Bosch technology. In Europe, more than 90 percent of traditional bicycle dealers also carry electric bikes. think the tipping point is about 15 percent, so the product has to be available to the end consumer, she said. Those products cyber monday oakley sunglasses will begin arriving this spring.
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