Always choose for a crossmedial communication chain aimed at your target audience Your client uses multiple media simultaneously.
This is no longer limited to offline media such as print, radio and television. Consumers have become fully crossmedial, exposing themselves to all crossmedial stimuli before choosing to convert. Today consumer combines radio and internet, television oakley closeout and print, a phone conversation and the direct mail oakley glasses mens they receive. The ultimate combination of crossmedial instruments is the combination that gives the best returns, and it may not always be the most obvious combination. It takes creativity, a lot of testing and analyzing to figure out your perfect crossmedia combination, and it won be the same for different target groups. A communication chain for a young target group will contain a lot more online media, while an older target group will prefer more offline media. When setting up your crossmedial communication chain, make sure to put your channels in the right order. Study the customer insights and find out which instruments are used. Study the combinations used and the results. Once you figured out which instruments to use, you can determine their functions, content and connection. For instance, you could launch a teaser through text messages: the content will have to be interesting and connected to amazon oakley sunglasses the follow up direct mail or e mail. A similar procedure can be used for television and radio commercials, a mini website, specific online campaigns or telesales. For each target group and for each Having done so, it time to take a look at the campaign management system and keep track real oakleys of the results in a crossmedial campaign dashboard. Often, executing a campaign using your own is impossible: new techniques or possibilities are limited when a marketer own IT department is not up to date. When it comes to crossmedial campaigns, outsourcing is often a viable if not the only solution.
The costs are worth it: in return you gain speed and flexibility. Smart crossmedial campaigns can lead to very significant and very large results. Keep in mind though, as said in a previous article, when it comes to innovations and launching new processes: start small, finish big.
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