7 insiders' tips for a successful web video 1.
Match the content to the platform "It's not enough just to publish. Every video needs to be optimized for each platform () There are a lot of people who think oh we've got a TV package, let's just stick it on facebook, let's just stick it on youtube. It's not going to work." Esra Dogramaci, Senior Digital Editor, Deutsche Welle "It's hard for broadcast journalists to wrap their head around it because they like long, wide establishing shots and getting into a story like that. I think it trains us to be better oakley shades sale journalists because the top line has to tell the story. We are competing for audience. We are competing for the audience to stop scrolling." Sakhr Al Makhadhi, Middle East Editor, AJ+ 3. When it comes to text, less is more "I would kill the journalist if he puts too much text on a picture. Maximum of three lines and three lines is a lot. You are making people work so hard. We have to adapt to how the people read, we have to be more powerful and punchy." Sakhr Al Makhadhi "Some say that the typical best performing social video oakley glasses cheap is 60 90 seconds, but then there are videos like the New York Times video on Simone Biles, and it's 3:22 long. () And there were 57 million views on the facebook page, it had a ridiculous amount of shares. It is shot beautifully so that the audience wants to oakley titanium engage." Esra Dogramaci "We did quite a lot of research on what people wanted at different times of the day. Every morning we offer people a summary of what's coming ahead, what to look for, a really quick roundup. We've had a lot of success with weekend videos, catching up on news or oakley dealer more positive stories." Nathalie Malinarich, Mobile New Formats Editor, BBC News "Our producers tend to think of the Facebook text like a chore at the end of the day, but they should be really learning how to write it because it's their story. More people see that description than see the video. Take a quote that tells the story, for example. The line has to stand alone." Sakhr Al Makhadhi 7. Don't forget the first comment "We comment on our own videos, sometimes we would link out.
Sometimes it gets viewers into the story and sometimes it's for after the story, if the audience wants more information. Now we also link to similar AJ+ videos." Sakhr Al Makhadhi.
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